Summary
1. Enveritas' Mission: Since 2016, Enveritas, led by David Browning, provides sustainability assurance to major coffee businesses, verifying practices at over 350,000 farms.
2. Sourcing Challenges: Many farmers can't afford audits. Enveritas transfers these costs to buyers and uses technology to audit remote farms.
3. Sourcing Framework: Enveritas' framework, based on UN treaties, helps businesses ensure responsible sourcing and requires investments to improve farmer livelihoods.
4. EUDR: The EU’s anti-deforestation law aims to ban deforestation-linked imports. Browning views it as necessary and workable with business and government support.
5. Optimism: Browning is optimistic about the industry's future, noting increased supply chain engagement and efforts to measure carbon footprints.
Read On ...
The journey towards sustainability in the coffee industry has seen significant strides, thanks to organizations like Enveritas. Since 2016, Enveritas has been at the forefront, ensuring that coffee farming practices worldwide adhere to strict sustainability standards. Led by CEO David Browning, this non-profit has partnered with major coffee roasters like JDE Peet’s and Blue Bottle Coffee to verify sustainable practices at over 350,000 coffee farms.
One of the primary challenges Enveritas addresses is the high cost of sustainability audits, which many small farmers cannot afford. By shifting these costs to the buyers and leveraging advanced technology for remote audits, Enveritas ensures even the most inaccessible farms are included.
Their Responsible Sourcing Framework, based on UN treaties, demands meaningful investments from coffee businesses to improve farmer livelihoods. Additionally, the upcoming European Union Deforestation Regulation (EUDR) aims to ban imports of deforestation-linked crops. While controversial, Browning sees this as a vital step forward, urging cooperation between businesses, governments, and tech solutions to address deforestation effectively.
With such initiatives, the future of the coffee industry looks promising. Enveritas and its partners are not only paving the way for sustainable coffee but also setting a benchmark for global agricultural practices.
Credit
We source coffee information from all over the globe.
In this article we thank and credit:
5th Wave Magazine. Published in the UK by World Coffee Portal © 2024
https://www.worldcoffeeportal.com/5THWAVE/Magazine?access=view&direct=issue-19